I am not accepting any new consulting work at this time.
I have been part of building and running a small business. Unlike most marketing consultants, I have been in your shoes before. I know what it’s like to report to a Board and raise money from investors. And I can help you pick and implement the right solutions for your business.
I can help you get your story told:
Media Relations
I can support your existing PR firm or help you get started without one.
- Press release writing
- Blogger identification and engagement
- Story-line development and scheduling
- Media scheduling and relationship-building
- Media training and interview preparation
Online Consumer Product Marketing
Today’s technologies allow rapid and inexpensive online marketing. But these lower barriers to entry mean that the field is crowded and noisy. You need expert help to get your story told.
- Product launch strategy
- New product development strategy
- Focus group hosting and analysis
- Online advertising budgeting and planning
- Website traffic analysis
- Online conversion rate (registration and sale) analysis and improvement
Social Media
A lot of people say they can help you with social media. But do you really want to hire someone who simply has a lot of facebook friends? Social media is about genuine engagement, not just lots of tweets. Let me help.
- Rapid development and deployment of social media profiles in facebook, twitter, youtube, linkedin, meetup and other communities
- Identification of and engagement with key influencers
- Metrics to measure social media footprint
- Monitoring and influencing the discussions about your brand
Rapid-Response and Crisis Communications
Good marketing should be focused on positioning and telling your story, not responding to someone’s allegation. But even the best companies sometime encounter unexpected bumps in the road. My previous experience includes:
- Preparing a rapid-response to allegations (newspaper and TV) that a company director is involved in a Ponzi scheme, immediately following the revelations of the Bernie Madoff scandal.
- Preparing a rapid-response to allegations (newspaper, book) that a company consultant is involved with behavior unethical for his profession.
- Development and deployment of a sustained response to statements (book, TV, magazines) attacking the credibility of industry methods. Deployment meant more than just be prepared to respond: we placed an invited editorial rebutting the attack, and used the opportunity to drive even more media coverage of the Company’s offering.
Marketing Collateral
Online marketing doesn’t replace the need for traditional copy-editing and collateral development. A beautifully-printed leave-behind can still make all the difference.
- Brochure and website copy writing
- Editorial proofing
- Oversight of graphic designers and professional printers
You’ll Need to Go Elsewhere
While I’m thrilled to come on board with the right opportunity, there are plenty of areas where I’m not going to be the right fit for your business. I have trusted colleagues who can help with:
- Technical specification and requirements
- Technical development
- Financial analysis
- Financial modeling
- User experience design